In the first six months of 2016 Roku customers streamed 4 billion hours of video and music. That’s up from 5.5 billion hours in all of 2015. We grow the reach and scale of our platform by distributing our operating system through our streaming players and licensing arrangements with global TV OEMs and pay TV operators. We generate revenue from selling Roku® streaming players in retail, through our licensing arrangements with TV OEMs and pay TV operators, and from content consumption, promotion and advertising sales on the platform. We believe that all television will be streamed, and that all TVs and set-top-boxes will be powered by software-based operating systems that provide a dramatically better user experience than has existed historically for the TV. Like the computer and mobile markets, a similar dynamic is happening with the big screen TV where only a small number of highly competitive platforms will exist.
Roku pioneered streaming for the TV, and we aspire to power every TV in the world. We developed a streaming platform that delivers a best-in-class user experience. At the heart of the Roku platform is our proprietary operating system, the Roku OS, which we built from the ground up. Roku is recognized for streaming innovation. This is demonstrated by our growing, passionate and highly engaged customer base who love Roku streaming devices because of our coveted content selection, ease of use, and value.